To conduct a qualitative and quantitative study of vlogger endorsements on brand perception for beauty and personal care products

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dc.contributor.advisorAnjali Bansal
dc.contributor.authorMozumder, Sagorika
dc.date.accessioned2024-01-04T17:19:54Z
dc.date.available2024-01-04T17:19:54Z
dc.date.issued2018
dc.format.extent53p.
dc.identifier.other3957
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6416
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2016154
dc.subjectcosmetics industry
dc.subjectbranding
dc.titleTo conduct a qualitative and quantitative study of vlogger endorsements on brand perception for beauty and personal care products
dc.typeThesis
dcterms.identifier646.72 MOZ

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