Discovering digital self for luxury consumption in India

Simple item page
dc.contributor.advisorVarsha Jain
dc.contributor.authorNeelakantan, Priyanka
dc.date.accessioned2024-01-04T17:19:44Z
dc.date.available2024-01-04T17:19:44Z
dc.date.issued2018
dc.format.extent53p.
dc.identifier.other3925
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6386
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2016055
dc.subjectdigital marketing
dc.subjectself-concept of consumers
dc.subjectpurchase motives
dc.subjectqualitative studies
dc.subjectIndia
dc.titleDiscovering digital self for luxury consumption in India
dc.typeThesis
dcterms.identifier685.872 NEE

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
2016055.pdf
Size:
4.83 MB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis