Understanding ROI from loyalty programs in CRM : a case of lifestyle co.

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dc.contributor.advisorSatyajeet Nanda
dc.contributor.authorTyeb, Ambreen
dc.date.accessioned2024-01-04T17:17:34Z
dc.date.available2024-01-04T17:17:34Z
dc.date.issued2011
dc.identifier.other003294
dc.identifier.other003295
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5791
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2009063
dc.titleUnderstanding ROI from loyalty programs in CRM : a case of lifestyle co.
dc.typeThesis
dcterms.identifier658.812 TYE

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