Determining the underlying motivations amongst the youth for the soft-drinks product category : through the employment of laddering technique

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dc.contributor.advisorRajneesh Krishna
dc.contributor.authorGaurav Asthana
dc.date.accessioned2023-12-15T17:24:36Z
dc.date.available2023-12-15T17:24:36Z
dc.date.issued2004
dc.identifier.other001410
dc.identifier.other001411
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5030
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200226
dc.titleDetermining the underlying motivations amongst the youth for the soft-drinks product category : through the employment of laddering technique
dc.typeThesis

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