Impact of human and AI-agent services on customer learning, immersion and loyalty: the role of interactivity

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dc.contributor.authorHeggde, Githa
dc.date.accessioned2025-06-02T05:47:23Z
dc.date.available2025-06-02T05:47:23Z
dc.date.issued2025
dc.identifier.citationChatterjee, R., George, S.R., Verma, J.S., Heggde, G., & Gadhavi, D.D. (2025). Impact of human and AI-agent services on customer learning, immersion and loyalty: the role of interactivity. Journal of Service Theory and Practice, https://doi.org/10.1108/JSTP-08-2024-0258
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10201
dc.language.isoen
dc.publisherEmerald Publishing Ltd.
dc.titleImpact of human and AI-agent services on customer learning, immersion and loyalty: the role of interactivity
dc.typeArticle

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