Brand performance measurement through balanced scorecard model by Hemant Trivedi, Dipa U. Vadher, Darshana Shah
| dc.contributor.author | Trivedi, Hemant C. | |
| dc.contributor.author | Shah, Darshana | |
| dc.date.accessioned | 2024-01-21T19:03:15Z | |
| dc.date.available | 2024-01-21T19:03:15Z | |
| dc.date.issued | 2010 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7672 | |
| dc.language.iso | en_US | |
| dc.publisher | Venice | |
| dc.source | Proceedings of International Conference Proceeding on Marketing Trends | |
| dc.title | Brand performance measurement through balanced scorecard model by Hemant Trivedi, Dipa U. Vadher, Darshana Shah | |
| dc.type | Article |
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