Brand building with native advertising: effect of digital native ads on attitude towards brand and purchase intention

Simple item page
dc.contributor.advisorJay Trivedi
dc.contributor.authorNitesh, Nayan
dc.date.accessioned2024-01-04T17:20:00Z
dc.date.available2024-01-04T17:20:00Z
dc.date.issued2019
dc.format.extent30p.
dc.identifier.other3977
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6432
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2017047
dc.subjectmarketing
dc.subjectadvertising
dc.subjectbranding
dc.subjectdigital native
dc.titleBrand building with native advertising: effect of digital native ads on attitude towards brand and purchase intention
dc.typeThesis
dcterms.identifier658.827 NIT

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
2017047.pdf
Size:
1.06 MB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis