Going green : an empirical study on the drivers of green brand equity in India

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dc.contributor.advisorRohit H. Trivedi
dc.contributor.authorMenon, Arvind
dc.date.accessioned2024-01-04T17:17:41Z
dc.date.available2024-01-04T17:17:41Z
dc.date.issued2012
dc.format.extent58p.
dc.identifier.other3407
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5855
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2010012
dc.titleGoing green : an empirical study on the drivers of green brand equity in India
dc.typeThesis
dcterms.identifier658.827 MEN

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