Construction, validation, and generalization of digital consumption value scale

Thumbnail Image

Files

1158_Construction, Validation by Varsha Jain.pdf (408.09 KB)

Date

2025

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Wiley

Abstract

Description

Keywords

Citation

Tripathi, S., Jain, V., Pandey, J., Ford, J., & Gupta, D.G. (2025). Construction, validation, and generalization of digital consumption value scale. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.70042

URI

https://ir.mica.ac.in//handle/123456789/10294

Collections

Research Articles