The use of persuasive communication by brands to target millennial : the consumers' perspective on communication in fashion
| dc.contributor.advisor | Keval Kumar | |
| dc.contributor.author | Anchan, Aashna | |
| dc.date.accessioned | 2024-01-04T17:18:41Z | |
| dc.date.available | 2024-01-04T17:18:41Z | |
| dc.date.issued | 2015 | |
| dc.format.extent | 45p. | |
| dc.identifier.other | 3704 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6168 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG20130120002 | |
| dc.title | The use of persuasive communication by brands to target millennial : the consumers' perspective on communication in fashion | |
| dc.type | Thesis | |
| dcterms.identifier | 659.144 ANC |
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