Diffusion of account planning in Indian ad agencies: An organisational perspective by Padmini Patwardhan, Hemant Patwardhan and Falguni Vasavada-Oza

Simple item page
dc.contributor.authorVasavada-Oza, Falguni
dc.date.accessioned2024-01-21T17:55:45Z
dc.date.available2024-01-21T17:55:45Z
dc.date.issued2011
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6733
dc.language.isoen_US
dc.publisherInternational Journal of Advertising (2011: Vol. 30, No. 04)
dc.sourceInternational Journal of Advertising (2011: Vol. 30, No. 04)
dc.titleDiffusion of account planning in Indian ad agencies: An organisational perspective by Padmini Patwardhan, Hemant Patwardhan and Falguni Vasavada-Oza
dc.typeArticle

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
FP_478.pdf
Size:
1.65 MB
Format:
Adobe Portable Document Format
Download

Collections

Research Articles