Understanding of word of mouth and its impact on buying behavior of women for luxury brands

Thumbnail Image

Files

2011113.pdf (864.27 KB)

Date

2013

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/6074

Collections

Dissertations and Thesis