Measuring material values testing the applicability of the Richins and Dawson material values scale in the context of the urban Indian youth

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorGupta, Ruchira
dc.date.accessioned2024-11-20T08:26:10Z
dc.date.available2024-11-20T08:26:10Z
dc.date.issued1998
dc.format.extent91p.
dc.identifier.other00350
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8946
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG1996047
dc.subjectmarketing research
dc.subjectconsumer behaviour
dc.subjectvalue system
dc.subjectsocio-cultural process
dc.subjectpreferences for products
dc.subjectpreferences for brands
dc.subjecturban Indian youth
dc.subjectmaterial values scale
dc.subjectDelhi
dc.titleMeasuring material values testing the applicability of the Richins and Dawson material values scale in the context of the urban Indian youth
dc.typeThesis
dcterms.dateCopyrighted1996-1998

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