More the merrier: Understanding the effect of available content choices over willingness to pay for over the top subscriptions by Shaphali Gupta and Pooja Shrivastava

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dc.contributor.authorGupta, Shaphali
dc.contributor.authorShrivastava, Pooja
dc.date.accessioned2024-01-21T17:57:06Z
dc.date.available2024-01-21T17:57:06Z
dc.date.issued2023
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7151
dc.language.isoen_US
dc.publisherWiley
dc.sourcePsychology and Marketing
dc.titleMore the merrier: Understanding the effect of available content choices over willingness to pay for over the top subscriptions by Shaphali Gupta and Pooja Shrivastava
dc.typeArticle

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