The utilisation of "less than big" television budgets

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorSeema Nayak
dc.date.accessioned2023-12-15T17:26:08Z
dc.date.available2023-12-15T17:26:08Z
dc.date.issued1997
dc.format.extentvii, 80p.
dc.identifier.other209
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5391
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995041
dc.subjectmedia planning
dc.subjecttelevision advertising budget
dc.subjectmedia strategy
dc.subjectbudget setting
dc.subjectmarket share
dc.titleThe utilisation of "less than big" television budgets
dc.typeThesis
dcterms.identifier659.104 NAY
dcterms.subjectLifebuoy
dcterms.subjectLux
dcterms.subjectCinthol
dcterms.subjectNirma Beauty
dcterms.subjectCamay
dcterms.subjectGanga

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