Outdoor advertising : its effectiveness in brands building

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dc.contributor.advisorAtul Tandan
dc.contributor.authorBhaumick, Debolina
dc.date.accessioned2023-12-15T17:24:18Z
dc.date.available2023-12-15T17:24:18Z
dc.date.issued2003
dc.format.extent85p.
dc.identifier.other001165
dc.identifier.other001166
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4930
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001018
dc.subjectoutdoor advertising
dc.subjectmedia strategy
dc.subjectrelationship between productr catagary and incidence of usage of outdoor media
dc.subjectefectivenss
dc.subjectcreativity vs visibility
dc.subjectefectiveness of out door
dc.subjectbrand recal
dc.subjectimportans of creatives
dc.subjectrepeatation effect
dc.subjectcampaign recognation
dc.subjectimpect of branding
dc.titleOutdoor advertising : its effectiveness in brands building
dc.typeThesis
dcterms.identifier659.1342 BHA

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