Branded for good : the right approach to naming rights

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorKrishna Kumar Ramamurthy
dc.date.accessioned2023-12-15T17:25:01Z
dc.date.available2023-12-15T17:25:01Z
dc.date.issued1997
dc.format.extentvi, 67p.
dc.identifier.other00114
dc.identifier.other00115
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5147
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995018
dc.subjectmedia planning
dc.subjecttelevision programmes
dc.subjecttitle branding
dc.subjectconstituents of title branding
dc.subjectadvertisers
dc.subjectagency
dc.subjectmedia marketers
dc.subjectsteps to title branding
dc.subjectaudience mind
dc.subjectsurvey
dc.titleBranded for good : the right approach to naming rights
dc.typeThesis
dcterms.identifier658.827 RAM
dcterms.subjectPhilips
dcterms.subjectBPL
dcterms.subjectClose-up
dcterms.subjectLux
dcterms.subjectSurf

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