Developing strategies for challenger brands using
| dc.date.accessioned | 2024-11-20T08:25:58Z | |
| dc.date.available | 2024-11-20T08:25:58Z | |
| dc.date.issued | 2005 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/8855 | |
| dc.language.iso | en_US | |
| dc.publisher | Lulla, Gauravkumar Gobind | |
| dc.relation | PG200524 | |
| dc.subject | LUL | |
| dc.title | Developing strategies for challenger brands using | |
| dc.type | Thesis | |
| dcterms.dateCopyrighted | 002147 | |
| dcterms.dateCopyrighted | 002148 |