Return on marketing expenditure on financial services : a perspective on media returns

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dc.contributor.advisorAnupam Tripathi
dc.contributor.authorJain, Divyanshu
dc.date.accessioned2023-12-15T17:25:12Z
dc.date.available2023-12-15T17:25:12Z
dc.date.issued2006
dc.format.extent52p.
dc.identifier.other001899
dc.identifier.other001900
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5193
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200421
dc.titleReturn on marketing expenditure on financial services : a perspective on media returns
dc.typeThesis
dcterms.identifier658.1554 JAI

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