Advertising in print books concept testing

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dc.contributor.advisorJ. Manaklata
dc.contributor.authorRahul Sachdev
dc.date.accessioned2023-12-15T17:24:12Z
dc.date.available2023-12-15T17:24:12Z
dc.date.issued2002
dc.format.extentiv, 64p.
dc.identifier.other001026
dc.identifier.other001027
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4891
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2042
dc.subjectattributes
dc.subjectreactions
dc.subjecttarget audience
dc.subjectmeasure effectiveness
dc.subjectrecall
dc.subjectadvertisers reaction
dc.subjectkind of products
dc.subjectadvertising needs
dc.subjectumbrella branding
dc.subjectidentification of books
dc.titleAdvertising in print books concept testing
dc.typeThesis
dcterms.identifier659.132 SAC

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