One-to-one marketing: are Indian companies ready? by Keyoor Purani
| dc.contributor.author | Purani, Keyoor | |
| dc.date.accessioned | 2024-01-21T18:24:42Z | |
| dc.date.available | 2024-01-21T18:24:42Z | |
| dc.date.issued | 2005 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7399 | |
| dc.language.iso | en_US | |
| dc.publisher | Excel Books | |
| dc.source | Marketing strategies for emerging markets edited by Rajendra Nargundkar and Tapan K. Panda 2005 | |
| dc.title | One-to-one marketing: are Indian companies ready? by Keyoor Purani | |
| dc.type | Book chapter |
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