Studying the linkage between community core values and attitudes towards saving

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199642.pdf (217.03 KB)

Date

1998

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Volume Title

Publisher

Mudra Institute of Communications Ahmedabad

Abstract

Description

Keywords

marketing research, core values of communities, attitudes towards saving, rituals, role models, symbols

Citation

URI

http://ir.mica.ac.in/handle/123456789/8901

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Dissertations and Thesis