Use of humor advertisement and it effectiveness : putting India in perspective

Simple item page
dc.contributor.advisorRajneesh Krishna
dc.contributor.authorMenon, Rashmi Haridas
dc.date.accessioned2024-11-20T08:26:10Z
dc.date.available2024-11-20T08:26:10Z
dc.date.issued2009
dc.format.extent42p.
dc.identifier.other002874
dc.identifier.other002875
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8944
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPGPCMX200812
dc.titleUse of humor advertisement and it effectiveness : putting India in perspective
dc.typeThesis
dcterms.dateCopyrighted2008-2009

Files

Collections

Dissertations and Thesis