Masstige consumption, brand happiness, and brand advocacy: A service perspective by Sonal Purohit
| dc.contributor.author | Purohit, Sonal | |
| dc.date.accessioned | 2024-01-21T17:57:00Z | |
| dc.date.available | 2024-01-21T17:57:00Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7129 | |
| dc.language.iso | en_US | |
| dc.publisher | Wiley-Blackwell Publishing Ltd. | |
| dc.source | International Journal of Consumer Studies | |
| dc.title | Masstige consumption, brand happiness, and brand advocacy: A service perspective by Sonal Purohit | |
| dc.type | Article |
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