Meme marketing: How marketers can drive better engagement using viral memes? by Suresh Malodia, Mr. Pranao Sinha, and Tanishka Tikoo
| dc.contributor.author | Malodia, Suresh | |
| dc.contributor.author | Sinha, Pranao | |
| dc.contributor.author | Tikoo, Taniskha | |
| dc.date.accessioned | 2024-01-21T17:56:52Z | |
| dc.date.available | 2024-01-21T17:56:52Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7099 | |
| dc.language.iso | en_US | |
| dc.publisher | Wiley Blackwell Publishing | |
| dc.source | Psychology and Marketing | |
| dc.title | Meme marketing: How marketers can drive better engagement using viral memes? by Suresh Malodia, Mr. Pranao Sinha, and Tanishka Tikoo | |
| dc.type | Article |
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