Digital ethnographic study of the emerging growth of D2C brands amongst GEN-Z and millennial consumers

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dc.contributor.advisorPooja Thomas
dc.contributor.authorPateriya, Tanya
dc.date.accessioned2023-12-15T17:23:39Z
dc.date.available2023-12-15T17:23:39Z
dc.date.issued2022
dc.format.extent258p.
dc.identifier.other4078
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4633
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relation20200127175
dc.titleDigital ethnographic study of the emerging growth of D2C brands amongst GEN-Z and millennial consumers
dc.typeThesis
dcterms.identifierPAT

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