A multiple regression model for predicting advertising recall on radio FM

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorWilliams, Andrew
dc.date.accessioned2024-11-20T08:26:19Z
dc.date.available2024-11-20T08:26:19Z
dc.date.issued1998
dc.format.extent89p.
dc.identifier.other00364
dc.identifier.other00365
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/9034
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG199656
dc.subjectmedia planning
dc.subjectFM radio
dc.subjectcommercials recall
dc.subjectelements affecting recalls of advertising
dc.titleA multiple regression model for predicting advertising recall on radio FM
dc.typeThesis
dcterms.dateCopyrighted1996-1998

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