Marketing with anthropomorphised AI: Insights from consumers

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dc.contributor.authorJain, Varsha
dc.date.accessioned2025-05-12T11:42:32Z
dc.date.available2025-05-12T11:42:32Z
dc.date.issued2025
dc.identifier.citationCharles, V., Rana, N.P., & Jain, V. (2025). Marketing with anthropomorphised AI: Insights from consumers. Journal of Consumer Marketing, https://doi.org/10.1108/JCM-03-2025-7704
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10159
dc.language.isoen
dc.publisherEmerald Publishing Ltd.
dc.titleMarketing with anthropomorphised AI: Insights from consumers
dc.typeArticle

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