A study of gender portrayal in the TV advertisements: a stereotypical marketing communication approach by Anjali Bansal
| dc.contributor.author | Bansal, Anjali | |
| dc.date.accessioned | 2024-01-21T19:03:14Z | |
| dc.date.available | 2024-01-21T19:03:14Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7661 | |
| dc.language.iso | en_US | |
| dc.publisher | IIM Lucknow | |
| dc.source | 2017 Annual Conference of Emerging Markets Conference Board of IIM Lucknow | |
| dc.title | A study of gender portrayal in the TV advertisements: a stereotypical marketing communication approach by Anjali Bansal | |
| dc.type | Article |
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