Measuring Ad-Evoked nostalgia in India: An emerging market perspective-an abstract by Varsha Jain, Altaf Merchant, Subhadip Roy and John B. Ford

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T19:03:21Z
dc.date.available2024-01-21T19:03:21Z
dc.date.issued2017
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7732
dc.language.isoen_US
dc.publisherSpringer
dc.sourceCreating marketing magic and innovative future marketing trends: Proceedings of the 2016 academy of marketing science (AMS) annual conference
dc.titleMeasuring Ad-Evoked nostalgia in India: An emerging market perspective-an abstract by Varsha Jain, Altaf Merchant, Subhadip Roy and John B. Ford
dc.typeArticle

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