Consumer response to cause related advertising : case study Kargil

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorNupur Bedi
dc.date.accessioned2023-12-15T17:23:53Z
dc.date.available2023-12-15T17:23:53Z
dc.date.issued2000
dc.format.extent76p.
dc.identifier.other00640
dc.identifier.other00641
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4758
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98028
dc.subjectcause related advertising
dc.subjectKargil
dc.subjectevaluation
dc.subjectresponse
dc.subjectkinds
dc.subjectconsumer attitude towards ads
dc.subjectmeasuring appeal
dc.subjectattitude change towards brand
dc.titleConsumer response to cause related advertising : case study Kargil
dc.typeThesis
dcterms.identifier658.82 BED

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