Effect of sequential, simultaneous and spill over usage of multiple-channel consumption by indian generation Y consumers and its influence on purchase behaviour

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dc.contributor.advisorVarsha Jain
dc.contributor.authorBoaz, Akansha
dc.date.accessioned2024-01-04T17:18:58Z
dc.date.available2024-01-04T17:18:58Z
dc.date.issued2015
dc.format.extent63p.
dc.identifier.other3766
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6233
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG20130120087
dc.titleEffect of sequential, simultaneous and spill over usage of multiple-channel consumption by indian generation Y consumers and its influence on purchase behaviour
dc.typeThesis
dcterms.identifier658.8342 BOA

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