Influencer advertising on digital media: An Indian political economy of communications perspective
dc.contributor.author | Sharma, Pooja | |
dc.date.accessioned | 2025-07-15T17:15:08Z | |
dc.date.available | 2025-07-15T17:15:08Z | |
dc.date.issued | 2025 | |
dc.identifier.citation | Sharma, P. (2025). Influencer advertising on digital media: An Indian political economy of communications perspective. Economic and Political Weekly Engage 60(21), https://www.epw.in/engage/article/influencer-advertising-digital-media-indian | |
dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/10241 | |
dc.language.iso | en | |
dc.publisher | Economic and Political Weekly | |
dc.title | Influencer advertising on digital media: An Indian political economy of communications perspective | |
dc.type | Article |