Responsible stakeholder engagement marketing
| dc.contributor.author | Kumar, V. | |
| dc.date.accessioned | 2025-02-14T11:47:43Z | |
| dc.date.available | 2025-02-14T11:47:43Z | |
| dc.date.issued | 2025 | |
| dc.identifier.citation | Kumar, V., Hollebeek, L.D., Sharma, A., Rajan, B., & Srivastava, R.K. (2025). Responsible stakeholder engagement marketing. Journal of Business Research, https://doi.org/10.1016/j.jbusres.2024.115143 | |
| dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/9677 | |
| dc.language.iso | en | |
| dc.publisher | Journal of Business Research | |
| dc.title | Responsible stakeholder engagement marketing | |
| dc.type | Article |
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