How do design aesthetics influence smartphone purchase behavior through e-commerce in India

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dc.contributor.advisorSunita Mall
dc.contributor.authorDubey, Rahul
dc.date.accessioned2024-01-04T17:19:53Z
dc.date.available2024-01-04T17:19:53Z
dc.date.issued2018
dc.format.extent52p.
dc.identifier.other3954
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6412
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2016147
dc.subjectconsumer behaviour
dc.subjectonline buying behaviour
dc.subjectelectronic commerce
dc.titleHow do design aesthetics influence smartphone purchase behavior through e-commerce in India
dc.typeThesis
dcterms.identifier658.0095405 DUB

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