Analysis of the brand choice process : a case of cooking oils in the Indian household
| dc.contributor.advisor | Anita Basalingappa | |
| dc.contributor.author | Sharma, Apoorva | |
| dc.date.accessioned | 2024-01-04T17:17:41Z | |
| dc.date.available | 2024-01-04T17:17:41Z | |
| dc.date.issued | 2012 | |
| dc.format.extent | 60p. | |
| dc.identifier.other | 3406 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5854 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2010011 | |
| dc.title | Analysis of the brand choice process : a case of cooking oils in the Indian household | |
| dc.type | Thesis | |
| dcterms.identifier | 658.827 SHA |
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