Metrics and process orientation in the services industry : a perspective of the Indian advertising industry

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dc.contributor.advisorChandan Chatterjee
dc.contributor.authorWanchu, Anshuman
dc.date.accessioned2023-12-15T17:26:39Z
dc.date.available2023-12-15T17:26:39Z
dc.date.issued2009
dc.format.extent55p.
dc.identifier.other002742
dc.identifier.other002743
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5484
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2007065
dc.titleMetrics and process orientation in the services industry : a perspective of the Indian advertising industry
dc.typeThesis
dcterms.identifier659.1 WAN

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