Impact of length on television commercial effectiveness

Simple item page
dc.contributor.advisorPradip Chakravarty
dc.contributor.authorArpita Chowdhury
dc.date.accessioned2023-12-15T17:23:51Z
dc.date.available2023-12-15T17:23:51Z
dc.date.issued1996
dc.format.extentviii, 65p.
dc.identifier.other2
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4747
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1994003
dc.subjectmedia planning
dc.subjecttelevision
dc.subjectcommercials
dc.subjectadvertisement
dc.subjecteffectiveness
dc.subjectduration
dc.titleImpact of length on television commercial effectiveness
dc.typeThesis
dcterms.identifier659.143 CHO

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
199403.pdf
Size:
2.77 MB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis