Qualitative factors affecting advertising effectiveness on radio

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dc.contributor.advisorRavi Dixit
dc.contributor.authorShweta Rastogi
dc.date.accessioned2023-12-15T17:24:46Z
dc.date.available2023-12-15T17:24:46Z
dc.date.issued2004
dc.format.extent52p.
dc.identifier.other001500
dc.identifier.other001501
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5077
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200273
dc.titleQualitative factors affecting advertising effectiveness on radio
dc.typeThesis
dcterms.identifier659.142 RAS

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