A multivariate regression model relating advertising recall to variables of television viewing

Simple item page
dc.contributor.advisorPradip Chakravarty
dc.contributor.authorUtkarsh Thakur
dc.date.accessioned2023-12-15T17:24:05Z
dc.date.available2023-12-15T17:24:05Z
dc.date.issued2001
dc.format.extent57p.
dc.identifier.other00869
dc.identifier.other00870
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4841
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG99051
dc.subjectunderstand relationship between advertising recall and viewership factors
dc.subjectgeneration of programme
dc.subjectcategory of advertised product
dc.subjectlikability of programme
dc.subjectmedia exposure
dc.subjectweight of campaigns
dc.titleA multivariate regression model relating advertising recall to variables of television viewing
dc.typeThesis
dcterms.identifier659.1072 THA

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
99051.pdf
Size:
125.16 KB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis