A study of value differences of owners of brands across categories

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199724.pdf (8.67 MB)

Date

1999

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Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

relationship between the ownership of brands across categories, values of the customers, difference, Ahmedabad

Citation

URI

http://ir.mica.ac.in/handle/123456789/4697

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Dissertations and Thesis