‘Hard choices lead to the biggest rewards’
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Date
2025-04-12
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Ahmedabad Mirror, p.05
Abstract
Vice President of Marketing for Lego Retail in the UK, Shweta Munshi, on Friday urged graduating MICA students to take the “butterfly in the stomach” test when making decisions. She encouraged them to welcome leaps into the unknown and push through obstacles. Courage to choose discomfort “Most times, the hard choices, ones that make your stomach twist with fear, lead to the biggest rewards,” she told the graduating MICAns. “The ‘Safe’ path looks tempting, but it’s actually the riskiest option because it will stall your learning.”
“So go ahead, take those leaps. A marketing tagline of my generation says it best — Mountain Dew - ‘Darr ke aage jeet hai,’” she added.
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MICA's 30th convocation 2025