Using qualitative viewing factors for television programme evaluation

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dc.contributor.advisorKunjesh Parihar
dc.contributor.authorAmrita Randhawa
dc.contributor.authorArjun Ghosh
dc.date.accessioned2023-12-15T17:23:49Z
dc.date.available2023-12-15T17:23:49Z
dc.date.issued2000
dc.format.extent102p.
dc.identifier.other00596
dc.identifier.other00597
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4733
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98004
dc.relationPG98009
dc.subjectqualitative viewing
dc.subjectevaluating of TV programmes
dc.subjectpositive relationship between TVR and qualitative factors
dc.subjectrecall of ads and qualitative factors govering that programme
dc.subjectqualitative factors differ across genres
dc.titleUsing qualitative viewing factors for television programme evaluation
dc.typeThesis
dcterms.identifier658.83830223 RAN

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