Sales promotion : a dynamic tool in the marketing mix

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dc.contributor.advisorVijay Nagrare
dc.contributor.authorTandon, Ritu
dc.date.accessioned2024-11-20T08:26:08Z
dc.date.available2024-11-20T08:26:08Z
dc.date.issued1998
dc.format.extent60p.
dc.identifier.other00346
dc.identifier.other00347
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8923
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG1996045
dc.subjectclient servicing
dc.subjectsales promotion
dc.subjectconsumer promotions
dc.subjectdifferent product categories
dc.subjectmarketers perspective
dc.subjectrole function of consumer promotion
dc.subjectbrand management
dc.subjectfranchise building
dc.subjectevaluating stability
dc.titleSales promotion : a dynamic tool in the marketing mix
dc.typeThesis
dcterms.dateCopyrighted1996-1998

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