The effectiveness of humor in advertising

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dc.contributor.advisorKeyoor Purani
dc.contributor.authorJoshi, Rahul
dc.date.accessioned2023-12-15T17:24:24Z
dc.date.available2023-12-15T17:24:24Z
dc.date.issued2003
dc.format.extent37p.
dc.identifier.other001227
dc.identifier.other001228
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4964
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001051
dc.titleThe effectiveness of humor in advertising
dc.typeThesis
dcterms.identifier659.1 JOS

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