Brand consultancy : in search of an alternative

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199542.pdf (2.83 MB)

Date

1997

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Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

client servicing, brand management practices, role of marketing services, brand building, brand consultancy relevance opportunities, concept

Citation

URI

http://ir.mica.ac.in/handle/123456789/5402

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Dissertations and Thesis