Rural research report : findings based on a study done in a small village in the Chamba district of Himachal Pradesh
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Date
2012
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
Most business in India happens out of the urban centres. Most rural population is moving towards cities. Having said this, about 70% of India’s population still lives in villages. As students of
communications, it is essential that we understand and reach out to these people in the rural areas. This majority of Indian population needs to be understood and spoken to. The need is not only to
reach the people but also to understand what could be done to improve communication and in turn improve the lives of the rural people.
This research has been done at a small village named Kunna in Chamba District of Himachal Pradesh. We aim to address the above-mentioned objectives through our research and this report.
We have tried to touch upon the people, their occupations, religion, caste and social structures, education and various other aspects of the community’s life.
Our study is through in depth interviews, focused group discussions and very importantly in observing and spending time with the people. After examining the kind of communication that reaches the
people in the village, we infer where this communication is lacking and how it could be made better and more effective so as to improve the lives of people.
Description
Rural Immersion Project – Village : Kunna, District: Chamba, State: Himachal Pradesh
Keywords
Rural Development & problems, study by students