Game on!: How gamified loyalty programs boost customerengagement value by Kallol Das
| dc.contributor.author | Das, Kallol | |
| dc.date.accessioned | 2024-01-21T17:56:44Z | |
| dc.date.available | 2024-01-21T17:56:44Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7063 | |
| dc.language.iso | en_US | |
| dc.publisher | Elsevier | |
| dc.source | International Journal of Information Management | |
| dc.title | Game on!: How gamified loyalty programs boost customerengagement value by Kallol Das | |
| dc.type | Article |
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