Brand mythology : an approach to study the brand consumer relationship

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dc.contributor.advisorSantosh Desai
dc.contributor.authorOberoi, Varun
dc.date.accessioned2023-12-15T17:25:06Z
dc.date.available2023-12-15T17:25:06Z
dc.date.issued2005
dc.identifier.other001777
dc.identifier.other001778
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5166
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200367
dc.titleBrand mythology : an approach to study the brand consumer relationship
dc.typeThesis
dcterms.identifier658.827 OBE

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