Exploring negative brand emotions and their implications on consumer psyche

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dc.contributor.advisorShubhra Gaur
dc.contributor.authorSridharan, Padampriya
dc.date.accessioned2024-01-04T17:17:31Z
dc.date.available2024-01-04T17:17:31Z
dc.date.issued2011
dc.format.extent78p.
dc.identifier.other003234
dc.identifier.other003235
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5763
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2009034
dc.titleExploring negative brand emotions and their implications on consumer psyche
dc.typeThesis
dcterms.identifier658.8342 SRI

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